Outback Spirit is proudly made by Robins Foods Pty Ltd.
Robins Foods is a 100% Australian owned company and a real family business comprising the Robins and Ward/Eddington families.
Ian and Juleigh Robins and have been making great food for 30 years in restaurants, catering businesses and in food manufacturing. Ian and Juleigh are recognised pioneers of the Australian native food industry and have been at the forefront since its inception in 1986. They established Robins Foods in 1997. Ian and Juleigh’s vision is to bring Indigenous foods into the mainstream food market and the company is the industry leader supplying the Outback Spirit branded range of products to supermarkets nationally in Australia and into major international markets in the USA, the UK and South East Asia.
In 2000 Ian and Juleigh decided to formalise their relationships with the company’s Indigenous suppliers and established a non-operational company Indigenous Australian Foods Ltd (a not for profit company with 20 memberships, 19 of which are exclusively for Indigenous owned and controlled entities). Robins’ invited existing and potential Indigenous suppliers to join them in IAF and in November 2001 IAF became operational under Indigenous control and with 8 founding members. (see IAF). Outback Spirit is the flagship brand of the value chain that includes Robins and IAF and IAF’s endorsement of the brand assures consumers that our products have authenticity and integrity.
The Robins family was joined by the Ward family in 2006. Helen Ward and Callum Eddington of Ward McKenzie proudly continue a family tradition of supplying generations of Australians with high quality, value for money food products. For more than 150 years professional chefs and homemakers alike have put their trust in the McKenzie’s brand.
Wholly Australian-owned and family-operated, we enjoy a unique position on the Aussie manufacturing landscape.