Outback Spirit article


Outback Spirit

Ian and Juleigh Robins and have been making great food for 30 years in restaurants, catering businesses and in food manufacturing. Ian and Juleigh are recognised pioneers of the Australian native food industry and have been at the forefront since its inception in 1986. They established Robins Foods in 1997. Ian and Juleigh’s vision is to bring Indigenous foods into the mainstream food market and the company, restructured in 2021 (during the Covid 19 pandemic) to better serve its customer base and remains the industry leader supplying the Outback Spirit branded range of products to supermarkets nationally in Australia. Best selling products are Outback Tomato Chutney and  Sweet Chilli Kakadu Plum Sauce. Provenance of ingredients have been a passion of Outback Spirit and each product recognises, on it's label, the provenance of the native food ingredient used in each product. Additionally Outback Spirit has worked at refining their supply chain so that other traditional ingredients such a tomatoes and onion, vinegar and other inputs are all sourced from local Victorian manufacturers. The only inputs that are not Victorian or at least Australian are herbs and spices that are not made here- such as paprika or cloves etc. As a result Outback Spirit has an Australian content well over 90% in almost all products.

In 2000 Ian and Juleigh decided to formalise their relationships with the company’s Indigenous suppliers and established an ethical supply chain that also includes Coles Supermarkets as a partner. Coles philanthropic support of this supply chain through the contributions to the Coles Indigenous Food Fund has ensured that benefits from the sale of Outback Spirit products go back to the First Nations’ Farmers who are developing their own enterprises based on native foods.

Additionally, Ian and Juleigh established the Outback Spirit Foundation in 2008 and work closely on projects with First Nations’ Farmers establish and grow their agribusinesses based on native foods.  Although the business has restructured, as many have, during the pandemic Outback Spirit continues to contributes financially to the Outback Spirit Foundation. The Outback Spirit Foundation is a Public Benevolent entity and is managed independently from Outback Spirit, the business. For further details please visit www.outbackspirit.org.au

Contact us: 1300 822 150

Email enquiries@outbackspirit.com.au


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